Work Experience (Oct ‘20 to Oct ‘24) | Work Experience (Oct ‘12 to Oct ‘20) | Work Experience (Oct ‘12 to Dec ‘17) | Work Experience (Dec '07 to Oct '12) | Work Experience (Aug '96 to Dec '07)
Hearst Newspapers
Sr. Director, Marketing Operations
October '20 - October '24
Built and scaled a cross-functional team of 5 (3 Email Producers, 1 On-Site Producer, 1 QA Analyst), achieving a 30% reduction in campaign deployment time
Led Operations team in managing and executing 30+ omni-channel campaigns annually, driving a 25% increase in Retention and Acquisition across digital channels while collaborating with Product and IT teams on larger scale initiatives
Spearheaded the SMS capability launch via Sailplay and Sailthru, increasing user engagement by 40% through targeted SMS strategies aligned with best practices
Directed the migration from Salesforce Marketing Cloud to Sailthru, achieving a 15% reduction in platform costs
Platform and Vendor contract owner for Salesforce Marketing Cloud, Sailplay and Blueconic
Managed Subscriptions team MarTech budget for all tools, research and contract resources
Leveraged GenAI (ChatGPT) and custom GPTs for content production as well automating production steps to create efficiencies in GTM cycle