Manage the Creative Production Team within Marketing. The team of 15 is made up of Developers (Front-End and Backend), Email Producers, Display Ad Producers & Traffickers, Video producers, QA Analysts and Technologists.

• The team was staffed up and grouped into key capabilities (Front-End Development, Emails, Banners, Video, QA)

• Established in-house QA group

• Implemented industry-standard Digital Production processes and workflows via JIRA and Workfront

• The team is responsible for producing and deploying all digital assets in connection with all consumer marketing campaigns for The New York Times in coordination with rest of Creative Services (PMs, Designers, UX, Copywriters, Brand Planners, Account Managers). These assets in conjunction were responsible for generating ~500K new Digital and HD subscribers annually generating revenue of ~$17.5MM

• In addition, the team also builds and maintains several brand extension websites: nytconferences.com, timestalks.com, nytlookwest.com, nytimesvr.com to name a few

Coordinate with off shore and third-party vendor teams, as needed

Manage and oversee an annual creative budget of $12MM across several (Lines Of Business) LOBs

Primary business stakeholder identifying and implementing a Web CMS platform (Magnolia) for Marketing. The CMS will eventually be the Digital Content Hub for all Marketing assets.

Member of Steering & Executive committee for Marketing Automation initiative. This group is responsible for auditing and analyzing the Marketing Technology stack and processes, to identify gaps and help fill these gaps with build or buy scenarios.