Hi, I'm Jayant "Jay" Pichamuthu

I'm a Marketing Operations/MarTech leader with 15+ years of experience driving digital transformation, optimizing MarTech ecosystems, and building high-performing teams. I don't just execute campaigns — I architect the strategy, structure, and systems that power them. My expertise spans platforms like Marketo, Marigold Engage, Salesforce, and Sailthru. I specialize in streamlining processes, scaling personalization, and improving campaign delivery and ROI. I've led large-scale initiatives including ESP migrations, SMS program launches, and omni-channel workflows — all focused on boosting customer retention, engagement, and operational efficiency. I'm deeply passionate about data-driven campaign optimization, having built comprehensive monitoring frameworks in conjunction with Data and BI teams, that track performance across every touchpoint. I leverage advanced analytics to identify conversion bottlenecks, optimize audience segmentation, and implement real-time A/B testing protocols that consistently drive 15-30% improvements in campaign performance. My approach combines predictive modeling with behavioral insights to proactively adjust campaigns before performance dips, ensuring sustained engagement and maximum ROI.
Successfully completed MIT xPro's 'Building AI Products & Services' program, where I developed advanced skills in embedding AI-driven intelligence into marketing operations. The comprehensive program covered predictive workflows, intelligent resource planning, and strategic AI implementation for business applications, equipping me with the expertise to drive data-driven marketing transformation. Additionally earned multiple microcredentials through ScrumAlliance, including 'AI for Scrum Marketers' and 'AI for Product Owners,' mastering everyday AI tools for both Scrum Masters and Product Owners, prompt engineering for effective interactions, AI customization for teams, AI-powered strategic planning and communication, product requirements and strategy development, user story creation and refinement, agile team processes, predictive insights, data-driven team management, and ethical AI practices in Scrum methodology.
What sets me apart is my global perspective. My travels — from the souks of Morocco to the pyramids of Egypt and the peaks of Switzerland — have shaped how I lead: with curiosity, empathy, adaptability, and a deep appreciation for culture and context. I thrive at the intersection of data, design, and delivery — and I bring a bias for action, a passion for operational clarity, and a commitment to mentoring and growing others along the way.

Let's connect if you're looking for someone who can bring structure to chaos, strategy to execution, and heart to leadership.

Summary of Experience:

• 15+ years of experience in the Digital Technology space with the following specific experience:

• Last 10 years leading the digital production group within the Marketing department of the NY Times & Hearst Newspapers

• 7 years of Project Management in interactive agencies

• 10 years of Management experience

• 7 years of leading complex interactive agency projects

Specific Strengths & Skills: